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Pluck Teas are now Certified Kosher and Vegan

May 9th, 2019

Pluck Tea is pleased to announce that we have now completed both the Kosher and Vegan Certification Process.

These certifications provide an extra layer of confidence for consumers who are sourcing products that are in line with either their dietary or religious needs.

All of Pluck’s teas, with the exception of Southbrook Berry and Sunset in Niagara have been certified by the Kashruth Council of Canada (COR).

Over the past ten years, there has been continued growth (10 % year over year) in the demand of Kosher products by Canadians. These consumers are actively seeking these certified products for a variety of reasons including religious, dietary and health and safety. “Compliance with the Kosher certification provides assurance of food safety, purity and cleanliness for some consumers,” says Michelle Teodero, Global Food Science Analyst at Mintel, a global market research company. In fact, Mintel reported that only 14% of Kosher consumers purchase the product for religious reasons.

For Vegan customers, Pluck Tea is thrilled to announce that all teas, except for Honey Chai, are now Certified Vegan by Vegecert. This certification provides the added reassurance to consumers that the tea that they are drinking has not been in contact with any animal products including dairy, eggs, or honey.